About Buckler Systems
Buckler Systems is a leading manufacturer of armored vehicles, specializing in military and civilian defense solutions. We are dedicated to delivering innovative, high-quality products that meet the highest standards of safety, reliability, and performance. Our mission is to shape the future of armored vehicle technology, ensuring the safety and protection of people and assets worldwide.
Position Overview
We are seeking a results-driven E-Commerce Specialist & Web Designer with a strong background in e-commerce, digital marketing, and web design. This role will enhance Buckler Systems’ online presence, drive digital sales, and manage our e-commerce platform. The ideal candidate will combine technical web design expertise with marketing strategies to deliver a seamless and engaging user experience.
Key Responsibilities
- Manage and update the e-commerce platform, including product listings, descriptions, images, and pricing.
- Ensure the website is functional, secure, and optimized for performance and speed.
- Design and maintain visually appealing, user-friendly web pages using HTML, CSS, and JavaScript.
- Customize website themes and templates for brand consistency and optimization.
- Implement responsive design principles to ensure optimal performance across devices (desktop, tablet, mobile).
- Work with third-party developers or agencies when necessary to enhance website capabilities.
- Monitor and troubleshoot website issues, ensuring quick resolutions.
- Troubleshoot host related problems.
- Integrate and troubleshoot payment API providers like Paystack, Flutterwave, Interswitch etc.
- Design intuitive navigation and layout to enhance customer experience.
- Conduct user testing and gather feedback to inform design improvements.
- Focus on accessibility and usability best practices.
- Collaborate with sales and marketing teams to create and implement digital campaigns, promotions, and product launches.
- Optimize landing pages and funnels to improve conversion rates.
- Implement SEO strategies, ensuring website content is search-engine optimized.
- Manage paid search campaigns, email marketing, and social media advertising.
- Track, analyze, and report on digital marketing performance using tools like Google Analytics.
- Monitor customer feedback and reviews to refine website functionality and content.
- Ensure a smooth purchasing process, from browsing to checkout.
- Analyze site performance metrics and user behavior to identify areas for improvement.
- Generate regular reports on website traffic, sales, and other key metrics.
Requirements
- Bachelor’s degree in Web Design, Marketing, Business, or a related field.
- 3 years of experience in e-commerce management and web design.
- Expertise in web design tools and languages, including:
- HTML5, CSS3, JavaScript, WordPress.
- Graphic design tools (Canva, Adobe Photoshop, Illustrator, Figma, or Sketch)
- Strong understanding of SEO, PPC, and digital marketing strategies.
- Proficiency in analytics tools (Google Analytics, Google Search Console, etc.).
- Excellent communication, project management, and problem-solving skills.
- Ability to manage multiple projects and collaborate across teams.
Preferred Qualifications
- Experience in the automotive, defense, or industrial sectors.
- Familiarity with global shipping regulations and logistics.
